The Bountiful Company
Solgar, American Health, Sisu
Art Direction, Content Creation, UI/UX Design
The Bountiful Company, part of Nestlé Life Science, is a consumer health company with supplement brands sold and marketed in North America. Solgar, Sisu, Sundown and American Health are supplement brands catering to the personal health needs of individuals and families, adults and kids alike for a diverse price point. BSTRO was tasked to provide new identity for their digital presence and produce organic social media content, both static and video.
Agency : BSTRO Vancouver - Designers : Anastasia Chetvertukhina, Eddie Burke, Livia Bandeira
Solgar
Social Content Creation
Defining photo and video style for Solgar’s elevated and premium product lineup presence online. Golden & neutral color palette, alongside soft lighting & shadows are incorporated to cater to more upscale consumer base that Solgar has.
+38% +64%
yearly growth in organic following | yearly growth in user engagement
Website & Retailer Storefront Design
Optimizing Solgar’s website — including online product offering to maximize information, user retention and digital presence — alongside online retailer storefront banners to be customized to Solgar’s elevated consumer base and array of products. This includes sections that highlighted new product offerings.
+59%
yearly growth in organic site traffic
American Health
Social Content Creation
Defining photo and video style for American Health’s array of products which are catered to newer audiences with intro-level knowledge on the benefits of regular supplement intake. Inspired by consumer goods/lifestyle brand focused approach, the bright colored and thoroughly fun brand presence seeks to entice the eyes of anyone who could receive the benefits of taking AH’s array of products.
+57% +95%
yearly growth in organic following | yearly growth in user engagement
Retailer Storefront Design
Optimizing American Health’s online retailer storefront design to give the same level of delight that AH’s social presence have to its e-commerce presence. This includes sections that highlighted new product offerings.
Sundown
Website & Retailer Storefront Design
Redesigning and optimizing Sundown’s website alongside online retailer storefront banners to be customized to Sundown’s wide-array of products which caters to different age groups/conditions/benefits. This includes sections that highlighted new product offerings.
+35%
yearly growth in organic site traffic
Sisu
Social Content Creation
Improvement on pre-existing photo and video style for Sisu’s established array of products by cleaning up assets and colors used; all natural look embodies the all-natural approach of ingredients sourcing of the products. Launch of video content on TikTok and IG Reels as a new channel for consumer engagement.
