Kraft Real Mayo & Heinz

Content Creation (TikTok & IG)

Kraft Real Mayo, part of KraftHeinz US array of condiments, seeks to communicate directly to all mayo lovers. With a masterbrand created by Wieden + Kennedy “Let Your Mayo Freak Flag Fly”, KRM’s social media presence on TikTok and Instagram becomes the hotspot where we can highlight the best moments of ‘Mayo Freaks’ and converts the mayo haters.

Heinz, as a widely recognized and loved brand, wanted to solidify its brand presence through showcasing use cases which shows that the only ketchup (or gravy!) that the consumer should (and does!) choose time and time again is Heinz. With a masterbrand created by Wieden + Kennedy “It Has To Be Heinz”, Heinz’s social media presence on TikTok and Instagram takes on the role of the ‘voyeur’ to show that Heinz is the only ketchup choice that matters (is there any other?).

Agency : The Kitchen   -   CD : Dan Szczepanek   -   Copywriting : Anna Klusek