#MariBicara (#Let’sTalk) by SariWangi
Advertising, Art Direction
#MariBicara (#Let’sTalk) is a cause advertising campaign created by SariWangi, a popular Indonesian tea brand by Unilever, to tackle the challenges of interreligous/intercultural relationships. A taboo local subject, the commercial seeks to promote open communication between people of various cultures to break down barriers.
Agency: Ogilvy IndonesiaCreative Direction: Wirastomo Hadi Art Direction: Jonathan YaputraCopywriter: Rey Saroso