#VaginaChallenge by Vagisil
Visual Identity, Branding, Digital Advertising
#VaginaChallenge is a cause marketing campaign created by Vagisil to tackle the stigma that surrounds the word Vagina. Together with Planned Parenthood, their mission is to raise awareness and fight the shame on the conversation around vaginal health by reclaiming the word Vagina.
Agency: AMP New York Creative Direction: John DeGray Designed with: Vlad Abramyants, Todd Fenton
For every #VaginaChallenge posted within the month, Vagisil with donate $5 (to a maximum of $25,000) to support access to women’s wellness through Planned Parenthood
